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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~person:"Prasad, Ashutosh"
~person:"Sattler, Henrik"
~subject:"Advertising"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Innovation diffusion"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Advertising
Brand management
Consumer behaviour
Innovation diffusion
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
10
Markenführung
6
Brand image
4
Markenimage
4
Virales Marketing
4
Brand
3
Markenartikel
3
Social Web
3
Social web
3
Bayes-Statistik
2
Bayesian inference
2
Beziehungsmarketing
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Brand extension
2
Brand strategy
2
Markentransfer
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Relationship marketing
2
Advertising effectiveness
1
Advertising effects
1
Advice giving
1
Bayesian estimation
1
Brand communities
1
Brand equity
1
Brand identity
1
Brand love
1
Brand loyalty
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Brand portfolio
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Brand recall
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Bundling
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Bundling strategy
1
Celebrity endorsement
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1
Cognition
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Communication
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13
Author
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De Angelis, Matteo
Nguyen, Hang T.
Prasad, Ashutosh
Sattler, Henrik
Gijsbrechts, Els
9
Verhoef, Peter C.
9
Warlop, Luk
9
Bijmolt, Tammo H. A.
7
Pauwels, Koen
7
Skiera, Bernd
7
Clement, Michel
6
Muller, Eitan
5
Neslin, Scott A.
5
Dekimpe, Marnik G.
4
Lilien, Gary L.
4
Natter, Martin
4
Srinivasan, Shuba
4
Stremersch, Stefan
4
Abou Nabout, Nadia
3
Chan, Eugene Y.
3
Deleersnyder, Barbara
3
Dewitte, Siegfried
3
Gedenk, Karen
3
Geuens, Maggie
3
Gijsenberg, Maarten J.
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Himme, Alexander
3
Homburg, Christian
3
Horen, Femke van
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Leeflang, Peter
3
Lehmann, Donald R.
3
Mahajan, Vijay
3
Marchand, André
3
Melnyk, Valentyna
3
Mittal, Vikas
3
Puntoni, Stefano
3
Schnittka, Oliver
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business economics : JBE
3
Journal of marketing research : JMR
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Schmalenbach business review : sbr
3
Die Betriebswirtschaft : DBW
2
European journal of operational research : EJOR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of retailing
2
Kohlhammer Edition Marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Decision sciences : DS
1
European journal of marketing
1
Italian journal of marketing : ITJM
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Kohlhammer-Edition Marketing
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : ZFP ; journal of research and management
1
Operations research
1
Operations research letters
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
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ECONIS (ZBW)
13
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13
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1
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
2
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
3
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
4
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
5
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
6
Consumer spending patterns across firms and categories : application to the size- and share-of-wallet
Jang, Sungha
;
Prasad, Ashutosh
;
Ratchfordn, Brian T.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 123-139
Persistent link: https://www.econbiz.de/10011490865
Saved in:
7
Each can help or hurt : negative and positive word of mouth in social network brand communities
Rellilng, Marleen
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
Saved in:
8
Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh
;
Venkatesh, R.
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10010517018
Saved in:
9
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
10
Advanced brand concept maps : a new approach for evaluating the favorability of brand association networks
Schnittka, Oliver
;
Sattler, Henrik
;
Zenker, Sebastian
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 265-274
Persistent link: https://www.econbiz.de/10009613718
Saved in:
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