Consumer spending patterns across firms and categories : application to the size- and share-of-wallet
Year of publication: |
March 2016
|
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Authors: | Jang, Sungha ; Prasad, Ashutosh ; Ratchfordn, Brian T. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 1, p. 123-139
|
Subject: | Customer spending | Share-of-wallet | Simultaneous equations Tobit | Multiple discreteness | Bayesian estimation | Privater Konsum | Private consumption | Schätztheorie | Estimation theory | Bayes-Statistik | Bayesian inference | Konsumentenverhalten | Consumer behaviour | Schätzung | Estimation |
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