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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~person:"Verhoef, Peter C."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Consumer behaviour
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
10
Beziehungsmarketing
7
Relationship marketing
7
Distribution channel
4
E-commerce
4
Electronic Commerce
4
Markenführung
4
Vertriebsweg
4
Customer relationship management
3
Direct marketing
3
Direktmarketing
3
Marketing management
3
Marketingmanagement
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Virales Marketing
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Brand equity
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Brand image
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2
Business model
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Digitalisierung
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2
Einzelhandel
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Innovation
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Innovationsdiffusion
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Markenartikel
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Online retailing
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Online-Handel
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English
13
Author
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De Angelis, Matteo
Nguyen, Hang T.
Verhoef, Peter C.
Gijsbrechts, Els
9
Warlop, Luk
9
Bijmolt, Tammo H. A.
6
Pauwels, Koen
6
Clement, Michel
5
Neslin, Scott A.
5
Sattler, Henrik
5
Skiera, Bernd
5
Dekimpe, Marnik G.
4
Lilien, Gary L.
4
Natter, Martin
4
Chan, Eugene Y.
3
Dewitte, Siegfried
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Himme, Alexander
3
Homburg, Christian
3
Horen, Femke van
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lehmann, Donald R.
3
Marchand, André
3
Mittal, Vikas
3
Prasad, Ashutosh
3
Schweidel, David A.
3
Srinivasan, Shuba
3
Steenkamp, Jan-Benedict E. M.
3
Yildirim, Gokhan
3
Abou Nabout, Nadia
2
Ailawadi, Kusum L.
2
Bowman, Douglas
2
Brown, Brian P.
2
Campo, Katia
2
Chark, Robin
2
Chattopadhyay, Amitava
2
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of business research : JBR
4
Journal of marketing
4
Marketing letters : a journal of research in marketing
4
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
Psychology & marketing
3
Journal of interactive marketing
2
Journal of marketing research : JMR
2
European journal of marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of management reviews : IJMR
1
Italian journal of marketing : ITJM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
MSI reports : working paper series
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Universia business review : UBR
1
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ECONIS (ZBW)
13
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1
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
2
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
3
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
4
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
5
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
6
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
7
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
8
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
9
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
10
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
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