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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Dhaoui, Chedia"
~person:"Diamantopoulos, Adamantios"
~person:"Karlan, Dean"
~person:"Ko, Eunhee Emily"
~person:"Usman, Osly"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
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Dhaoui, Chedia
Diamantopoulos, Adamantios
Karlan, Dean
Ko, Eunhee Emily
Usman, Osly
Melnyk, Valentyna
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
5
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Journal of international marketing
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NBER working paper series
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ECONIS (ZBW)
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Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
3
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
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