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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Franses, Philip Hans"
~person:"Tapp, Alan"
~person:"Wirtz, Bernd W."
~subject:"Direct marketing"
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Franses, Philip Hans
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
ERIM report series research in management
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ERIM Report Series Reference
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Always learning
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Journal of behavioral and experimental economics
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Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van
;
Donkers, Bas
;
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 180-188
Persistent link: https://www.econbiz.de/10003885199
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