Does irritation induced by charitable direct mailings reduce donations?
Merel van Diepen; Bas Donkers; Philip Hans Franses
| Year of publication: |
2009
|
|---|---|
| Authors: | Diepen, Merel van ; Donkers, Bas ; Franses, Philip Hans |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 26.2009, 3, p. 180-188
|
| Subject: | Direktmarketing | Direct marketing | Fundraising | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003885199