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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Homburg, Christian"
~person:"Kumar, V."
~person:"Schmitz, Christian"
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B-to-B-Marketing
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Business-to-business marketing
3
Beziehungsmarketing
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Brand
1
Bundling strategy
1
Business services
1
Consumer behaviour
1
Customer value
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Economics of information
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Industrial service share
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Homburg, Christian
Kumar, V.
Schmitz, Christian
Brown, Brian P.
2
Worm, Stefan
2
Zablah, Alex R.
2
Alavi, Sascha
1
Bellenger, Danny N.
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Blut, Markus
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Brock, Christian
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Dialogmarketing 'revisited'
1
Die Betriebswirtschaft : DBW
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Edition Wissenschaft
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business-to-business marketing
1
Journal of marketing research
1
Journal of personal selling & sales management
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Legends in marketing
1
Management Know-how
1
Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Research
1
Schriften zu Dialogmarketing 'revisited'
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
3
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1
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
2
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
3
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
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