Will the frog change into a prince? : predicting future customer profitability
Roland T. Rust; V. Kumar; Rajkumar Venkatesan
| Year of publication: |
2011
|
|---|---|
| Authors: | Rust, Roland T. ; Kumar, V. ; Venkatesan, Rajkumar |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 28.2011, 4, p. 281-294
|
| Subject: | Kundenwert | Customer value | Prognose | Forecast | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Simulation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009406673