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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Johnston, Wesley J."
~subject:"Business-to-business marketing"
~subject:"Consumer behaviour"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business research : JBR
3
The Oxford handbook of strategic sales and sales management
2
The journal of business & industrial marketing
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Business-to-business marketing management : strategies, cases and solutions
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Creating and managing superior customer value
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Handbook of business-to-business marketing
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Information systems research : ISR
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International business review : the official journal of the European International Business Academy
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Journal of Business & Industrial Marketing
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Journal of Business & Industrial Marketing: Volume 30, Issue 3 / 4
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Journal of Business & Industrial Marketing: Volume 30, Issue 3/4
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Journal of business market management : JBM
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The journal of personal selling & sales management : JPSSM
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When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
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