When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Year of publication: |
2011
|
---|---|
Authors: | Brown, Brian P. ; Zablah, Alex R. ; Bellenger, Danny N. ; Johnston, Wesley J. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 28.2011, 3, p. 194-204
|
Subject: | Markenartikel | Brand | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour | Verhalten in Organisationen | Organizational behaviour | Regressionsanalyse | Regression analysis | Strukturgleichungsmodell | Structural equation model |
-
Brown, Brian, (2011)
-
Vidal, David, (2012)
-
Farmer-owned brand purchases : the importance of label comprehension and price fairness perception
Grashui, Jasper, (2023)
- More ...
-
Brown, Brian P., (2011)
-
Brown, Brian P., (2008)
-
What factors influence buying center brand sensitivity?
Brown, Brian P., (2012)
- More ...