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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Kawohl, Julian"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Kundenorientierung"
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Consumer behaviour
Kundenorientierung
Beziehungsmarketing
5
Relationship marketing
5
Konsumentenverhalten
4
Customer relationship management
3
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2
E-commerce
2
Electronic Commerce
2
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Kawohl, Julian
Verhoef, Peter C.
Gijsbrechts, Els
4
Neslin, Scott A.
4
Warlop, Luk
4
Pauwels, Koen
3
Bijmolt, Tammo H. A.
2
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2
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2
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2
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1
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1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
ERIM report series research in management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of the Academy of Marketing Science
3
Institut für Handelsmanagement und Netzwerkmarketing - Publikationen
2
Journal of retailing
2
Gabler Research
1
Gabler Research / Unternehmenskooperation und Netzwerkmanagement
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of management reviews : IJMR
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
MSI reports : working paper series
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Research series / Erasmus Universiteit Rotterdam
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
Tinbergen Institute research series
1
Transolve - Projektbericht 3(2008)
1
Transolve - Projektbericht 6(2009)
1
Universia business review : UBR
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ECONIS (ZBW)
4
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1
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
2
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
3
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
4
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
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