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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Koenigsberg, Oded"
~person:"Lehmann, Donald R."
~subject:"Content pricing"
~subject:"Qualitätsmanagement"
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Koenigsberg, Oded
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Halbheer, Daniel
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
HEC Paris research paper series
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ECONIS (ZBW)
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Optimizing service failure and damage control
Halbheer, Daniel
;
Gärtner, Dennis
;
Gerstner, Eitan
; …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 100-115
Persistent link: https://www.econbiz.de/10011816976
Saved in:
2
Choosing a digital cotent strategy : how much should be free?
Halbheer, Daniel
;
Stahl, Florian
;
Koenigsberg, Oded
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10010400697
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