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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Srivastava, Rajendra Krishan"
~subject:"International marketing"
~subject:"Markenartikel"
~subject:"Retail trade"
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Srivastava, Rajendra Krishan
Dekimpe, Marnik G.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Advances in international marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
The connected customer : the changing nature of consumer and business markets
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ECONIS (ZBW)
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Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
2
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
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