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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Wilkinson, Robert"
~subject:"Diskontierung"
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Diskontierung
Consumer behaviour
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Deal-of-the-day
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Discount level
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Discounting
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Konsumentenverhalten
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Price promotions
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Promotional effectiveness
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Rabatt
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Rebate
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Sales promotion
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Wilkinson, Robert
Carlson, Jeffrey R.
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Cornelißen, Markus
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Eisenbeiß, Maik
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Kim, Ju-Young
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
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