What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Year of publication: |
2015
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Authors: | Eisenbeiß, Maik ; Wilkinson, Robert ; Skiera, Bernd ; Cornelißen, Markus |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 4, p. 387-397
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Subject: | Deal-of-the-day | Price promotions | Time constraint | Discount level | Promotional effectiveness | Theorie | Theory | Verkaufsförderung | Sales promotion | Diskontierung | Discounting | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate |
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