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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Winterich, Karen Page"
~subject:"Marketing management"
~subject:"USA"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of consumer marketing
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The journal of product & brand management
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How political identity and charity positioning increase donations : insights from Moral Foundations Theory
Winterich, Karen Page
;
Zhang, Yinlong
;
Mittal, Vikas
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 346-354
Persistent link: https://www.econbiz.de/10009684910
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