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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Absatz"
~subject:"Beschwerdemanagement"
~subject:"Brand image"
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Beschwerdemanagement
Brand image
B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
6
Supplier relationship management
6
Beziehungsmarketing
5
Consumer behaviour
5
Konsumentenverhalten
5
Relationship marketing
5
Brand management
4
Markenführung
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Selling
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Verkauf
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Brand
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Markenartikel
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Salespeople
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Markenimage
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Automotive supplier industry
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B2B marketing
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B2B services marketing
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Brand attachment theory
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Brand performance
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Brand retention
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Bundling strategy
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Business marketing
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Worm, Stefan
2
Blut, Markus
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Brock, Christian
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Evanschitzky, Heiner
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Kenning, Peter
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Lilien, Gary L.
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Nezami, Mehdi
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
52
The journal of business & industrial marketing
13
Journal of business research : JBR
11
Journal of business-to-business marketing
4
The journal of brand management : an international journal
3
The journal of services marketing
3
AKAD University Edition
2
Asia Pacific journal of marketing and logistics
2
Business Guides on the Go
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
2
Innovatives Markenmanagement
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
Springer eBook Collection
2
SpringerLink / Bücher
2
The journal of product & brand management
2
The marketing review
2
A century of marketing
1
AMA bibliography series
1
Australasian marketing journal
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business horizons
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Businesses
1
Central European business review : CEBR
1
Cogent business & management
1
Decision sciences : DS
1
Dissertation
1
Economic research
1
European journal of marketing
1
IIM Bangalore Research Paper
1
Ifo-Studien zu Handels- und Dienstleistungsfragen
1
International journal of integrated supply management : IJISM
1
International journal of logistics : research and applications
1
International journal of management practice : IJMP
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ECONIS (ZBW)
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Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
2
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
3
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
4
Satisfaction with complaint handling : a replication study on its determinants in a business-to-business context
Brock, Christian
;
Blut, Markus
;
Evanschitzky, Heiner
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 319-322
Persistent link: https://www.econbiz.de/10009779946
Saved in:
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