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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Beziehungsmarketing"
~subject:"Dienstleistungssektor"
~subject:"Relationship marketing"
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Beziehungsmarketing
Dienstleistungssektor
Relationship marketing
Services marketing
8
Dienstleistungsmarketing
7
Brand management
3
Consumer behaviour
3
Dienstleistungsqualität
3
Konsumentenverhalten
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Markenführung
3
Service industry
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Service quality
3
Brand growth
2
Dienstleistung
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Dynamic multivariate panel model
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Service branding
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Service personalization
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Service qdrauality
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Service relationship
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Services
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1992-2009
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Absatz
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Adherence to expert advice
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B-to-B-Marketing
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B2B services marketing
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Betriebliche Wertschöpfung
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Bibliometrics
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Brand extension
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Brand extensions
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Business-to-business marketing
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Cognition
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Consumer advice
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Customer satisfaction
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Decision
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E-commerce
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Earnings volatility
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Dev, Chekitan S.
2
Huang, Ming-Hui
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Laer, Tom van
1
Lusch, Robert F.
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Nezami, Mehdi
1
Palmatier, Robert W.
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Ruyter, Ko de
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Vargo, Stephen L.
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Worm, Stefan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of services marketing
28
Journal of Services Marketing
21
Journal of retailing and consumer services
12
Services marketing quarterly
12
Journal of service management
11
Journal of service research : JSR
11
SpringerLink / Bücher
9
European journal of marketing : EJM
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
7
Journal of the Academy of Marketing Science
7
Kundenbeziehungen im Dienstleistungsbereich
7
The service industries journal
7
International Journal of Bank Marketing
6
Journal of Business & Industrial Marketing
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Basler Schriften zum Marketing
5
European Journal of Marketing
5
Fokus Dienstleistungsmarketing
5
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
5
International journal of contemporary hospitality management
5
Dienstleistungsmarken : Forum Dienstleistungsmanagement
4
European journal of marketing
4
International journal of quality and service sciences
4
Journal of service research
4
Managing consumer services : factory or theater?
4
Marketing theory
4
The international journal of bank marketing : IJBM
4
The journal of business & industrial marketing
4
Advances in services marketing
3
Edward Elgar E-Book Archive
3
Gabler Edition Wissenschaft
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Management im Gesundheitswesen : das Lehrbuch für Studium und Praxis
3
Managing service quality : MSQ ; an international journal
3
South Asian journal of management : SAJM
3
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ECONIS (ZBW)
5
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1
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
2
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Saved in:
3
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
4
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
5
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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