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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand management"
~subject:"Dienstleistungssektor"
~subject:"Relationship marketing"
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Brand management
Dienstleistungssektor
Relationship marketing
Services marketing
8
Dienstleistungsmarketing
7
Beziehungsmarketing
4
Consumer behaviour
3
Dienstleistungsqualität
3
Konsumentenverhalten
3
Markenführung
3
Service industry
3
Service quality
3
Brand growth
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Dienstleistung
2
Dynamic multivariate panel model
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Service branding
2
Service personalization
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Service qdrauality
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Service relationship
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Services
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1992-2009
1
Absatz
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Adherence to expert advice
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B-to-B-Marketing
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B2B services marketing
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Betriebliche Wertschöpfung
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Bibliometrics
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Bibliometrie
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Brand extension
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Brand extensions
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Business-to-business marketing
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Cognition
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E-commerce
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Earnings volatility
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Dev, Chekitan S.
2
Huang, Ming-Hui
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Dimitriu, Radu
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Laer, Tom van
1
Lusch, Robert F.
1
Nezami, Mehdi
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Palmatier, Robert W.
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Ruyter, Ko de
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Vargo, Stephen L.
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Warlop, Luk
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Worm, Stefan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of services marketing
29
Dienstleistungsmarken : Forum Dienstleistungsmanagement
14
Services marketing quarterly
13
Journal of retailing and consumer services
12
Journal of service management
11
Journal of service research : JSR
11
SpringerLink / Bücher
11
Industrial marketing management : the international journal for industrial and high-tech firms
9
European journal of marketing : EJM
8
Journal of business research : JBR
8
Journal of the Academy of Marketing Science
7
Kundenbeziehungen im Dienstleistungsbereich
7
The service industries journal
7
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Basler Schriften zum Marketing
5
Fokus Dienstleistungsmarketing
5
International journal of contemporary hospitality management
5
The journal of brand management : an international journal
5
European journal of marketing
4
International journal of quality and service sciences
4
Journal of service research
4
Journal of strategic marketing
4
Managing consumer services : factory or theater?
4
Marketing theory
4
Springer eBook Collection / Business and Economics
4
The international journal of bank marketing : IJBM
4
The journal of business & industrial marketing
4
Advances in services marketing
3
Edward Elgar E-Book Archive
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
3
Journal of Islamic marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of travel and tourism marketing
3
Management im Gesundheitswesen : das Lehrbuch für Studium und Praxis
3
Managing service quality : MSQ ; an international journal
3
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ECONIS (ZBW)
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1
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
Saved in:
2
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
3
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Saved in:
4
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
5
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
6
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
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