//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Business-to-business marketing"
~subject:"Dienstleistungssektor"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Services marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Dienstleistungssektor
Relationship marketing
Services marketing
8
Dienstleistungsmarketing
7
Beziehungsmarketing
4
Brand management
3
Consumer behaviour
3
Dienstleistungsqualität
3
Konsumentenverhalten
3
Markenführung
3
Service industry
3
Service quality
3
Brand growth
2
Dienstleistung
2
Dynamic multivariate panel model
2
Service branding
2
Service personalization
2
Service qdrauality
2
Service relationship
2
Services
2
1992-2009
1
Absatz
1
Adherence to expert advice
1
B-to-B-Marketing
1
B2B services marketing
1
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
Brand extension
1
Brand extensions
1
Cognition
1
Consumer advice
1
Customer satisfaction
1
Decision
1
E-commerce
1
Earnings volatility
1
Ecosystem
1
Electronic Commerce
1
Empowerment
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Dev, Chekitan S.
2
Huang, Ming-Hui
2
Laer, Tom van
1
Lusch, Robert F.
1
Nezami, Mehdi
1
Palmatier, Robert W.
1
Ruyter, Ko de
1
Vargo, Stephen L.
1
Worm, Stefan
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of services marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of retailing and consumer services
12
Services marketing quarterly
12
Journal of service management
11
Journal of service research : JSR
11
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of business research : JBR
7
Journal of the Academy of Marketing Science
7
Kundenbeziehungen im Dienstleistungsbereich
7
The service industries journal
7
The journal of business & industrial marketing
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Basler Schriften zum Marketing
5
Fokus Dienstleistungsmarketing
5
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
5
International journal of contemporary hospitality management
5
Dienstleistungsmarken : Forum Dienstleistungsmanagement
4
European journal of marketing
4
Gabler Edition Wissenschaft
4
International journal of quality and service sciences
4
Journal of service research
4
Managing consumer services : factory or theater?
4
Marketing theory
4
The international journal of bank marketing : IJBM
4
Advances in services marketing
3
Die Betriebswirtschaft : DBW
3
Edward Elgar E-Book Archive
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Kohlhammer Edition Marketing
3
Management im Gesundheitswesen : das Lehrbuch für Studium und Praxis
3
Managing service quality : MSQ ; an international journal
3
South Asian journal of management : SAJM
3
Springer eBook Collection / Business and Economics
3
Tourism management : research, policies, practice
3
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
2
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Saved in:
3
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
4
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
5
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->