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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Firm performance"
~subject:"International marketing"
~subject:"Strategic management"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
93
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of strategic marketing
55
International marketing review
33
The journal of business & industrial marketing
28
European journal of marketing : EJM
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International business review : the official journal of the European International Business Academy
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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AMS review : official publication of the Academy of Marketing Science
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International journal of business and globalisation : IJBG
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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International journal of business performance management
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International journal of economic perspectives : IJEP
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Journal of business ethics : JOBE
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European journal of international management : EJIM
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European research studies
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International journal of business excellence
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International journal of business excellence : IJBEX
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International journal of entrepreneurship and innovation management
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International journal of innovation management
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ECONIS (ZBW)
12
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1
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
2
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
3
Introduction: global marketing strategy
Kannan, P. K.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 443-444
Persistent link: https://www.econbiz.de/10013271777
Saved in:
4
Customer-based execution strategy in a global digital economy
Petersen, J. Andrew
;
Paulich, Brianna JeeWon
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
Saved in:
5
A global perspective on the marketing mix across time and space
Uppal, Abhinav
;
Sharma, Amalesh
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 502-521
Persistent link: https://www.econbiz.de/10013271769
Saved in:
6
Strategic orientation and firm risk
Bhattacharya, Abhi
;
Misra, Shekhar
;
Sardashti, Hanieh
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 509-527
Persistent link: https://www.econbiz.de/10012152460
Saved in:
7
Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.
;
Zacharias, Nicolas A.
;
Brettel, Malte
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
Saved in:
8
Market orientation and innovation performance : the moderating roles of firm ownership structures
Song, Jing
;
Wei, Yinghong
;
Wang, Rui
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 319-331
Persistent link: https://www.econbiz.de/10011398564
Saved in:
9
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
10
Performance implications of deploying marketing analytics
Germann, Frank
;
Lilien, Gary L.
;
Rangaswamy, Arvind
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 114-128
Persistent link: https://www.econbiz.de/10009746291
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