Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Nikolai A. Jaeger, Nicolas A. Zacharias, Malte Brettel
| Year of publication: |
December 2016
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|---|---|
| Authors: | Jaeger, Nikolai A. ; Zacharias, Nicolas A. ; Brettel, Malte |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 4, p. 767-779
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| Subject: | Strategic orientation | Responsive and proactive market orientation | Longitudinal data | Lagged effects | Objective firm performance | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2016.01.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011634058