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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"International marketing"
~subject:"Markenartikel"
~subject:"Retail trade"
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International marketing
Markenartikel
Retail trade
Consumer behaviour
158
Konsumentenverhalten
158
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Marketing management
67
Marketingmanagement
67
Brand image
64
Markenimage
64
Internet marketing
52
Online-Marketing
52
Brand
51
Market research
45
Marktforschung
45
Theory
43
Theorie
42
Marketing
41
Advertising effects
36
Werbewirkung
36
Viral marketing
35
Virales Marketing
35
Advertising
33
Social Web
33
Social web
33
Werbung
30
USA
27
United States
27
Distribution channel
24
Innovation
24
Vertriebsweg
24
Internationales Marketing
21
Einzelhandel
19
Marketing theory
19
New product development
19
Produktentwicklung
19
Customer satisfaction
18
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88
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Dekimpe, Marnik G.
6
Gielens, Katrijn
3
Neslin, Scott A.
3
Steenkamp, Jan-Benedict E. M.
3
Verhoef, Peter C.
3
Bijmolt, Tammo H. A.
2
Bombaij, Nick J. F.
2
Bowman, Douglas
2
Duclos, Rod
2
Gijsbrechts, Els
2
Ilicic, Jasmina
2
Keller, Kevin Lane
2
Lalwani, Ashok K.
2
Luna, David
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Reinartz, Werner J.
2
Srivastava, Rajendra Krishan
2
Ailawadi, Kusum L.
1
Aksehirli, Zeynep
1
Althuizen, Niek
1
Aroean, Lukman
1
Babin, Barry J.
1
Babin, Laurie A.
1
Balabanis, George
1
Batra, Rajeev
1
Baxter, Stacey
1
Baxter, Stacey M.
1
Bellenger, Danny N.
1
Boivin, Yvan
1
Bradlow, Eric T.
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1
Brown, Brian P.
1
Bulla, Ingo
1
Bulla, Jan
1
Calantone, Roger J.
1
Carnevale, Marina
1
Chan, Eugene Y.
1
Chark, Robin
1
Chattopadhyay, Amitava
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
454
Journal of business research : JBR
426
The journal of brand management : an international journal
274
The journal of product & brand management
216
International marketing review
159
Journal of retailing
159
Journal of international marketing
137
Journal of global marketing
132
SpringerLink / Bücher
115
International journal of retail & distribution management
110
European journal of marketing : EJM
98
The international review of retail, distribution and consumer research
94
European journal of operational research : EJOR
85
Asia Pacific journal of marketing and logistics
83
Industrial marketing management : the international journal for industrial and high-tech firms
83
International journal of production economics
78
Psychology & marketing
76
Marketing intelligence & planning
69
International journal of retail and distribution management
64
Journal of the Academy of Marketing Science
64
Journal of marketing
63
Journal of strategic marketing
59
Journal of international consumer marketing
56
Europäische Hochschulschriften / 5
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
Management science : journal of the Institute for Operations Research and the Management Sciences
51
Journal of marketing communications
47
Journal of fashion marketing and management
46
Marketing letters : a journal of research in marketing
46
International business review : the official journal of the European International Business Academy
45
Journal of marketing management : MM
45
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
43
The journal of consumer marketing
42
Gabler Edition Wissenschaft
40
Business horizons
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Advances in international marketing
37
Cogent business & management
37
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ECONIS (ZBW)
88
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
3
A global perspective on the
marketing
mix across time and space
Wichmann, Julian R. K.
;
Uppal, Abhinav
;
Sharma, Amalesh
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 502-521
Persistent link: https://www.econbiz.de/10013271769
Saved in:
4
Customer-based execution strategy in a global digital economy
Petersen, J. Andrew
;
Paulich, Brianna JeeWon
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
Saved in:
5
Too much of a good thing? : the unforeseen cost of tags in online retailing
Sepehri, Amir
;
Duclos, Rod
;
Haghighi, Nasir
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 336-348
Persistent link: https://www.econbiz.de/10013271752
Saved in:
6
Introduction: global
marketing
strategy
Kannan, P. K.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 443-444
Persistent link: https://www.econbiz.de/10013271777
Saved in:
7
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
8
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
9
Examining artificial intelligence (AI) technologies in
marketing
via a global lens : current trends and future research opportunities
Kopalle, Praveen K.
;
Gangwar, Manish
;
Kaplan, Andreas M.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 522-540
Persistent link: https://www.econbiz.de/10013271770
Saved in:
10
A meta-analysis of consumer ethnocentrism across 57 countries
Balabanis, George
;
Siamagka, Nikoletta Theofania
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 745-763
Persistent link: https://www.econbiz.de/10013399603
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