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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Kommunikation"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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How to say "no" : conviction and identity attributions in persuasive refusal
Patrick, Vanessa M.
;
Hagtvedt, Henrik
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 390-394
Persistent link: https://www.econbiz.de/10009684895
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