How to say "no" : conviction and identity attributions in persuasive refusal
Year of publication: |
2012
|
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Authors: | Patrick, Vanessa M. ; Hagtvedt, Henrik |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 4, p. 390-394
|
Subject: | Konsumentenverhalten | Consumer behaviour | Ernährungsverhalten | Eating habit | Soziale Beziehungen | Social relations | Kommunikation | Communication | Sprache | Language | Persönlichkeitspsychologie | Personality psychology |
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