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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
~type_genre:"Reprint"
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Search: subject:"Kulturpsychologie"
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Konsumentenverhalten
Werbewirkung
Cultural identity
11
Kulturelle Identität
11
Consumer behaviour
5
Advertising
2
Advertising effects
2
Brand image
2
Brand management
2
Culture
2
Ethnic group
2
Ethnische Gruppe
2
International marketing
2
Internationales Marketing
2
Markenführung
2
Markenimage
2
Target group
2
USA
2
United States
2
Werbung
2
Zielgruppe
2
Anthropomorphism
1
BRICS countries
1
BRICS-Staaten
1
Biculturals
1
Bilingual advertising
1
Brand
1
Brand extension
1
Brasilien
1
Brazil
1
Canada
1
Cancer
1
Cognition
1
Collectivism
1
Construal level
1
Consumer attitudes
1
Corporate culture
1
Culturally symbolic brands
1
Einwanderung
1
Emerging economies
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Article in journal
Graue Literatur
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5
Collection of articles of several authors
1
Sammelwerk
1
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English
5
Author
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Baskentli, Sara
1
Hadi, Rhonda
1
Kim, Kyeongheui
1
Kubat, Umut
1
Lee, Leonard
1
Park, Jongwon
1
Richins, Marsha L.
1
Swaminathan, Vanitha
1
Verhage, Bronislaw J.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
56
Journal of international consumer marketing
49
International marketing review
23
Journal of international marketing
21
Journal of global marketing
20
Asia Pacific journal of marketing and logistics
12
International journal of consumer studies
12
Journal of retailing and consumer services
12
Marketing theory
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Journal of travel and tourism marketing
11
Journal of promotion management : JPM
10
Psychology & marketing
10
European journal of marketing : EJM
9
International journal of advertising : the quarterly review of marketing communications
9
The journal of consumer marketing
9
The journal of brand management : an international journal
8
Cross-cultural and critical perspectives on brands
7
International journal of hospitality management
7
Journal of marketing communications
7
Research in consumer behavior
7
Australasian marketing journal
6
International journal of market research
6
Journal of consumer behaviour : an international research review
5
Journal of euromarketing
5
Journal of fashion marketing and management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : MM
5
Marketing letters : a journal of research in marketing
5
Qualitative market research : an international journal
5
Cross cultural management : an international journal
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International business and economics research journal
4
International journal of advertising : the review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of contemporary hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International journal of retail & distribution management
4
Journal of Islamic marketing : JIMA
4
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ECONIS (ZBW)
5
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1
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
2
Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus
Kim, Kyeongheui
;
Park, Jongwon
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 137-150
Persistent link: https://www.econbiz.de/10012016495
Saved in:
3
Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut
;
Swaminathan, Vanitha
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
Saved in:
4
Special issue on postmodernism, marketing and the consumer
In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
4
,
pp. 311-449
Persistent link: https://www.econbiz.de/10001168044
Saved in:
5
Cross-cultural differences in consumer attitudes and their implications for complaint management
Richins, Marsha L.
- In:
International journal of research in marketing : IJRM ; …
2
(
1985
)
3
,
pp. 197-206
Persistent link: https://www.econbiz.de/10001041182
Saved in:
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