Cross-cultural differences in consumer attitudes and their implications for complaint management
Marsha L. Richins ; Bronislaw J. Verhage
| Year of publication: |
1985
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|---|---|
| Authors: | Richins, Marsha L. |
| Other Persons: | Verhage, Bronislaw J. (contributor) |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 2.1985, 3, p. 197-206
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| Subject: | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | USA | United States | Niederlande | Netherlands |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001041182