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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Retail trade"
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Markenartikel
Markenführung
Retail trade
Consumer behaviour
158
Konsumentenverhalten
158
Brand management
97
Beziehungsmarketing
72
Relationship marketing
72
Marketing management
67
Marketingmanagement
67
Brand image
64
Markenimage
64
Internet marketing
52
Online-Marketing
52
Brand
51
Market research
45
Marktforschung
45
Theory
43
Theorie
42
Marketing
41
Advertising effects
36
Werbewirkung
36
Viral marketing
35
Virales Marketing
35
Advertising
33
Social Web
33
Social web
33
Werbung
30
USA
27
United States
27
Distribution channel
24
Innovation
24
Vertriebsweg
24
International marketing
23
Internationales Marketing
21
Einzelhandel
19
Marketing theory
19
New product development
19
Produktentwicklung
19
Customer satisfaction
18
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82
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123
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123
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123
Collection of articles of several authors
1
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1
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English
123
Author
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Dekimpe, Marnik G.
5
Gijsbrechts, Els
4
Himme, Alexander
3
Neslin, Scott A.
3
Nguyen, Hang T.
3
Pauwels, Koen
3
Sattler, Henrik
3
Steenkamp, Jan-Benedict E. M.
3
Verhoef, Peter C.
3
Bijmolt, Tammo H. A.
2
Bombaij, Nick J. F.
2
Bowman, Douglas
2
Brown, Brian P.
2
Coulter, Robin A.
2
Dev, Chekitan S.
2
Duclos, Rod
2
Ewijk, Bernadette J. van
2
Fischer, Marc
2
Gelper, Sarah
2
Gielens, Katrijn
2
Horen, Femke van
2
Huang, Ming-Hui
2
Ilicic, Jasmina
2
Keller, Kevin Lane
2
Lalwani, Ashok K.
2
Luna, David
2
Mittal, Vikas
2
Pieters, Rik
2
Price, Linda L.
2
Schnittka, Oliver
2
Srinivasan, Shuba
2
Srivastava, Rajendra Krishan
2
Strizhakova, Yuliya
2
Warlop, Luk
2
Winterich, Karen Page
2
Yildirim, Gokhan
2
Zablah, Alex R.
2
Zenker, Sebastian
2
Ailawadi, Kusum L.
1
Akdeniz, M. Billur
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
665
The journal of brand management : an international journal
570
Journal of retailing and consumer services
566
The journal of product & brand management
392
SpringerLink / Bücher
296
Journal of retailing
177
European journal of marketing : EJM
144
Psychology & marketing
133
International journal of retail & distribution management
129
Marketing intelligence & planning
121
Industrial marketing management : the international journal for industrial and high-tech firms
120
Asia Pacific journal of marketing and logistics
116
Journal of marketing communications
108
Journal of marketing management : MM
108
International journal of hospitality management
104
Journal of strategic marketing
103
The international review of retail, distribution and consumer research
101
Journal of marketing
100
Journal of the Academy of Marketing Science
94
The IUP journal of brand management : IJBRM
92
European journal of operational research : EJOR
86
Springer eBook Collection
85
International journal of production economics
81
Marketing letters : a journal of research in marketing
80
Journal of advertising research
76
Journal of fashion marketing and management
76
Journal of promotion management : innovations in planning and applied research
74
Innovatives Markenmanagement
70
International journal of internet marketing and advertising : IJIMA
69
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
69
Journal of international consumer marketing
68
Journal of marketing research : JMR
68
Journal of promotion management : JPM
68
Cogent business & management
66
International journal of retail and distribution management
66
International marketing review
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
Qualitative market research : an international journal
63
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ECONIS (ZBW)
123
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123
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Till the cloud do us part : technological disruption and brand retention in the enterprise software industry
Kocaman, Barış
;
Gelper, Sarah
;
Langerak, Fred
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 316-341
Persistent link: https://www.econbiz.de/10014316587
Saved in:
3
Too much of a good thing? : the unforeseen cost of tags in online retailing
Sepehri, Amir
;
Duclos, Rod
;
Haghighi, Nasir
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 336-348
Persistent link: https://www.econbiz.de/10013271752
Saved in:
4
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
5
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
6
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
7
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
8
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
9
The impact of brand familiarity on online and offline media synergy
Pauwels, Koen
;
Demirci, Ceren
;
Yildirim, Gokhan
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 739-753
Persistent link: https://www.econbiz.de/10011634048
Saved in:
10
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
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