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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Markenimage"
~subject:"Opinion"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Seeing brands as humans : development and validation of a brand anthropomorphism scale
Golossenko, Artyom
;
Pillai, Kishore Gopalakrishna
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 737-755
Persistent link: https://www.econbiz.de/10012494713
Saved in:
2
When brand anthropomorphism alters perceptions of justice : the moderating role of self-construal
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 851-871
Persistent link: https://www.econbiz.de/10011792407
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