When brand anthropomorphism alters perceptions of justice : the moderating role of self-construal
Year of publication: |
December 2017
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Authors: | Kwak, Hyokjin ; Puzakova, Marina ; Rocereto, Joseph F. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 4, p. 851-871
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Subject: | Brand anthropomorphism | Self-construal | Distributive justice | Procedural justice | Gerechtigkeit | Justice | Markenimage | Brand image | Markenführung | Brand management | Verteilungsgerechtigkeit | Wahrnehmung | Perception | Rawls-Gerechtigkeitstheorie | Rawls's theory of justice | Konsumentenverhalten | Consumer behaviour |
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