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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Search: subject_exact:"Verbundeffekt (Synergie)"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of industrial organization
7
Journal of risk and financial management : JRFM
7
Advances in mergers and acquisitions
6
Journal of business research : JBR
6
Technological forecasting & social change : an international journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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Finance research letters
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International review of financial analysis
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Journal of business economics : JBE
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Journal of economics & management strategy : JEMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing and consumer services
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M & A review : Mergers & acquisitions ; Beteiligungen, Allianzen, Restrukturierungen, Divestments, Private equity
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Corporate governance : the international journal for effective board performance
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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ECONIS (ZBW)
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Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
2
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
3
Evaluating marketplace synergies of ingredient brand alliances
Koschmann, Anthony
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 575-590
Persistent link: https://www.econbiz.de/10011956596
Saved in:
4
The impact of brand familiarity on online and offline media synergy
Pauwels, Koen
;
Demirci, Ceren
;
Yildirim, Gokhan
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 739-753
Persistent link: https://www.econbiz.de/10011634048
Saved in:
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