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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
UNSW Australian School of Business Research Paper
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A simple method estimating preference parameters for individuals
Frischknecht, Bart D.
;
Eckert, Christine
;
Geweke, John
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10010370712
Saved in:
2
Seeing the forest despite the trees : brand effects on choice uncertainty
Eckert, Christine
;
Louviere, Jordan J.
;
Islam, Towhidul
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 256-264
Persistent link: https://www.econbiz.de/10009613719
Saved in:
3
Seeing the forest despite the trees: Brand effects on choice uncertainty
Eckert, Christine
;
Louviere, Jordan J.
;
Islam, Towhidul
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 256-265
Persistent link: https://www.econbiz.de/10010000267
Saved in:
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