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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The effect of critical reviews on exhibitors' decisions : do reviews affect the survival of a movie on screen?
Legoux, Renaud
;
Larocque, Denis
;
Laporte, Sandra
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 357-374
Persistent link: https://www.econbiz.de/10011527109
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