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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Cause-Related Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International review on public and non-profit marketing
25
Journal of business research : JBR
17
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
12
Psychology & marketing
10
Journal of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
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International journal of nonprofit & voluntary sector marketing
4
Journal of promotion management : JPM
4
SpringerLink / Bücher
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AMS review : official publication of the Academy of Marketing Science
3
Cogent business & management
3
European Sport management quarterly : ESMQ
3
International journal of emerging markets
3
International journal of hospitality management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing
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Key debates and contemporary issues in nonprofit marketing
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Sport management review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Asian journal of sustainability and social responsibility
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Australian journal of management
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Corporate reputation review : an international journal
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Customer-centric marketing strategies : tools for building organizational performance
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European business review : EBR ; the official journal of the International Management Centres, Europe
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European journal of marketing
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International journal of Indian culture and business management : IJICBM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit and voluntary sector marketing
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Journal for global business advancement : JGBA
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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1
How does regulatory monitoring of
cause
marketing
affect firm behavior and donations to charity?
Kopalle, Praveen K.
;
Krishna, Aradhna
;
Rajan, Uday
;
Wang, Yu
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 947-966
Persistent link: https://www.econbiz.de/10013399706
Saved in:
2
You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.
;
Heath, Timothy B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
Saved in:
3
Cause-related marketing is not always less favorable than corporate philanthropy : the moderating role of self-construal
Chen, Zengxiang
;
Huang, Yunhui
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 868-880
Persistent link: https://www.econbiz.de/10011634090
Saved in:
4
How much to give? : the effect of donation size on tactical and strategic success in cause-related marketing
Müller, Sarah S.
;
Fries, Anne
;
Gedenk, Karen
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10010400705
Saved in:
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