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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Internet marketing
52
Online-Marketing
52
Consumer behaviour
28
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Advertising effects
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Pauwels, Koen
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3
Abou Nabout, Nadia
2
Dekimpe, Marnik G.
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Lilien, Gary L.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
323
International journal of internet marketing and advertising : IJIMA
202
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
134
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
109
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Information systems research : ISR
86
International journal of hospitality management
86
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Tourism management : research, policies, practice
86
International journal of electronic marketing and retailing : IJEMR
85
Technological forecasting & social change : an international journal
82
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Industrial marketing management : the international journal for industrial and high-tech firms
69
Springer eBook Collection
69
Electronic commerce research
66
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
62
Cogent business & management
61
Journal of management information systems : JMIS
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Business horizons
57
Psychology & marketing
57
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of marketing
54
Journal of travel and tourism marketing
51
Journal of electronic commerce research : JECR
50
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
International journal of business information systems : IJBIS
45
International journal of contemporary hospitality management
45
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ECONIS (ZBW)
53
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1
Too much of a good thing? : the unforeseen cost of tags in online retailing
Sepehri, Amir
;
Duclos, Rod
;
Haghighi, Nasir
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 336-348
Persistent link: https://www.econbiz.de/10013271752
Saved in:
2
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
3
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
4
What blockchain can and can't do : applications to marketing and privacy
Marthews, Alex
;
Tucker, Catherine
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 49-53
Persistent link: https://www.econbiz.de/10014281896
Saved in:
5
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
6
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
7
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
Saved in:
8
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
9
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
10
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
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