//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Social Web"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
41
Social web
41
Consumer behaviour
21
Konsumentenverhalten
21
Internet marketing
17
Online-Marketing
17
Brand management
14
Markenführung
14
Viral marketing
14
Virales Marketing
14
Brand image
12
Markenimage
12
Social media
12
Beziehungsmarketing
9
Relationship marketing
9
Social network
7
Soziales Netzwerk
7
Brand
6
Markenartikel
6
Social networks
5
Customer integration
4
Kundenintegration
4
New product development
4
Produktentwicklung
4
Social media marketing
4
Text
4
User-generated content
4
Word of mouth
4
Advertising effects
3
Communication
3
Digitalisierung
3
Digitization
3
E-commerce
3
Electronic Commerce
3
Innovation
3
Kommunikation
3
Marketing management
3
Marketingmanagement
3
Sentiment analysis
3
Social relations
3
more ...
less ...
Online availability
All
Undetermined
37
Type of publication
All
Article
41
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Language
All
English
41
Author
All
Hennig-Thurau, Thorsten
3
Marchand, André
3
Haenlein, Michael
2
Agarwal, Amit
1
Aksehirli, Zeynep
1
Araujo, Theo
1
Arunachalam S
1
Backhaus, Max
1
Bernritter, Stefan F.
1
Bigné Alcañiz, J. Enrique
1
Boeuf, Benjamin
1
Bonezzi, Andrea
1
Böger, Daniel
1
Chaudhuri, Malika
1
Chen, Tom
1
Chen, Xingyu
1
Darveau, Jessica
1
De Angelis, Matteo
1
Decker, Reinhold
1
Dhaoui, Chedia
1
Dolen, Willemijn M. van
1
Dong, Lin
1
Ebbes, Peter
1
Edeling, Alexander
1
Eelen, Jiska
1
Eisingerich, Andreas B
1
Flemming, Jan
1
Fletcher-Brown, Judith
1
Fossen, Beth
1
Fritze, Martin Paul
1
Grewal, Dhruv
1
Grinstein, Amir
1
Gupta, Shaphali
1
Hansen, Nele
1
Hartmann, Jochen
1
Heimbach, Irina
1
Heitmann, Mark
1
Himme, Alexander
1
Hinz, Oliver
1
Hollenbeck, Candice R.
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
455
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
197
International journal of internet marketing and advertising : IJIMA
146
Information systems research : ISR
144
Journal of management information systems : JMIS
127
Tourism management : research, policies, practice
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Industrial marketing management : the international journal for industrial and high-tech firms
94
Psychology & marketing
94
Springer eBook Collection
92
Business horizons
90
International journal of advertising : the review of marketing communications
86
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Electronic commerce research
79
Management information systems : mis quarterly
79
Journal of internet commerce
77
Journal of travel and tourism marketing
73
Journal of marketing management : MM
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of promotion management : innovations in planning and applied research
70
Journal of information & knowledge management : JIKM
68
The journal of product & brand management
68
Cogent business & management
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
Journal of marketing
62
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
International journal of technology marketing : IJTMkt
59
Journal of advertising research
59
Journal of organizational computing and electronic commerce
57
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
2
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
Saved in:
3
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
4
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
5
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
6
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
7
The role of network embeddedness across multiple social networks : evidence from mobile social network games
Kim, Hwang
;
Rao, Vithala R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 867-887
Persistent link: https://www.econbiz.de/10013399645
Saved in:
8
Social media resources and capabilities as strategic determinants of social media performance
Marchand, André
;
Hennig-Thurau, Thorsten
;
Flemming, Jan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 549-571
Persistent link: https://www.econbiz.de/10012939484
Saved in:
9
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
10
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->