Simplicity is not key : understanding firm-generated social media images and consumer liking
Gijs Overgoor, William Rand, Willemijn van Dolen, Masoud Mazloom
| Year of publication: |
2022
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|---|---|
| Authors: | Overgoor, Gijs ; Rand, William ; Dolen, Willemijn M. van ; Mazloom, Masoud |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 3, p. 639-655
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| Subject: | Social Media | Visual Complexity | Deep Learning | Image Analytics | Convolutional Neural Networks | Social Web | Social web | Neuronale Netze | Neural networks | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2021.12.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013399580