//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"brand equity"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand equity
8
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
Advertising
3
Markenwert
3
Brand
2
Consumer behaviour
2
International marketing
2
Internationales Marketing
2
Konsumentenverhalten
2
Markenartikel
2
Risiko
2
Risk
2
Werbung
2
2008
1
Abnormal warranty accruals
1
Advertising content
1
Advertising effects
1
Advertising elasticity
1
Advertising strategy
1
Advertising up
1
Asymmetries in risk
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand love
1
Capital structure
1
Consumer preferences
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Credit spread
1
Customer-based brand equity
1
Downside losses
1
Event study
1
Fernsehwerbung
1
Financial crisis
1
Financial leverage
1
Financial resources
1
Finanzkrise
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Bijmolt, Tammo H. A.
1
Cao, Zixia
1
Chu, Junhong
1
Chu, Yanlai
1
Dimofte, Claudiu V.
1
Eckert, Christine
1
Erickson, Gary M.
1
Feng, Hui
1
Fischer, Marc
1
González, Jorge
1
Guitart, Ivan A.
1
Ha, Kyoungnam Catherine
1
Himme, Alexander
1
Hsu, Liwu
1
Islam, Towhidul
1
Johansson, Johny K.
1
Lawrence, Benjamin
1
Liu, Hongju
1
Louviere, Jordan J.
1
Mazvancheryl, Sanal K.
1
Nguyen, Hang T.
1
Song, Reo
1
Stremersch, Stefan
1
Torres, Anna
1
Tribó, Josep A.
1
Verhoef, Peter C.
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
60
The journal of product & brand management
40
The journal of brand management : an international journal
35
Journal of retailing and consumer services
27
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
19
Cogent business & management
17
European journal of marketing : EJM
16
International journal of hospitality management
15
Journal of Business Research
15
Marketing intelligence & planning
15
Cogent Business & Management
12
Journal of marketing communications
12
Journal of marketing
11
Journal of promotion management : innovations in planning and applied research
11
Journal of strategic marketing
11
Tourism management : research, policies, practice
11
Antecedents and outcomes of employee-based brand equity
9
Asia Pacific journal of marketing and logistics
9
Journal of the Academy of Marketing Science
9
Marketing Science
9
Economics Papers from University Paris Dauphine
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International marketing review
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of marketing for higher education
8
International journal of consumer studies
7
Journal of business ethics : JOBE
7
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
The service industries journal
7
Administrative Sciences : open access journal
6
Global business review
6
International journal of internet marketing and advertising : IJIMA
6
International journal of market research
6
International journal of sports marketing & sponsorship
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of Business Ethics
6
Journal of air transport management
6
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
equity
, warranty costs, and firm value
Cao, Zixia
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1166-1185
Persistent link: https://www.econbiz.de/10013471077
Saved in:
2
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
3
Multidimensional
brand
equity
and asymmetric risk
Ha, Kyoungnam Catherine
;
Song, Reo
;
Erickson, Gary M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012939486
Saved in:
4
The impact of mergers and acquisitions on
brand
equity
: a structural analysis
Chu, Yanlai
;
Chu, Junhong
;
Liu, Hongju
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 615-638
Persistent link: https://www.econbiz.de/10012939490
Saved in:
5
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and
brand
equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
6
The financial brand value chain : how brand investments contribute to the financial health of firms
Fischer, Marc
;
Himme, Alexander
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011671949
Saved in:
7
The role of social media and
brand
equity
during a product recall crisis : a shareholder value perspective
Hsu, Liwu
;
Lawrence, Benjamin
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 59-76
Persistent link: https://www.econbiz.de/10011490811
Saved in:
8
Generating global
brand
equity
through corporate social responsibility to key stakeholders
Torres, Anna
;
Bijmolt, Tammo H. A.
;
Tribó, Josep A.
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
Saved in:
9
Seeing the forest despite the trees : brand effects on choice uncertainty
Eckert, Christine
;
Louviere, Jordan J.
;
Islam, Towhidul
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 256-264
Persistent link: https://www.econbiz.de/10009613719
Saved in:
10
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->