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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Cause-Related Marketing
3
Cause-related marketing
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Consumer behaviour
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Fries, Anne
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Huang, Yunhui
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Kopalle, Praveen K.
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Krishna, Aradhna
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Kull, Alexander J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International review on public and non-profit marketing
25
Journal of business research : JBR
22
Journal of business ethics : JOBE
17
Journal of nonprofit & public sector marketing
17
International journal of productivity and quality management : IJPQM
15
Journal of marketing communications
13
Demographic Research
10
European Journal of Marketing
10
Journal of Consumer Marketing
10
Psychology & marketing
10
Journal of Business Ethics
9
Social Science & Medicine
9
International journal of advertising : the review of marketing communications
8
MPRA Paper
8
European journal of marketing : EJM
7
International journal of production research
7
Apas Papers
6
IZA Discussion Papers
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
Quality & Quantity: International Journal of Methodology
6
European Sport management quarterly : ESMQ
5
Insurance / Mathematics & economics
5
International Journal of Productivity and Performance Management
5
International Journal of Retail & Distribution Management
5
International journal of nonprofit & voluntary sector marketing
5
Journal of Business Research
5
Journal of Product & Brand Management
5
Journal of promotion management : JPM
5
Sport management review
5
The journal of consumer marketing
5
Economics Papers from University Paris Dauphine
4
International Review on Public and Nonprofit Marketing
4
International journal of six sigma and competitive advantage : IJSSCA
4
Journal of Industrial Engineering International
4
Journal of Services Marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of industrial engineering international
4
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ECONIS (ZBW)
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You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.
;
Heath, Timothy B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
Saved in:
2
Cause
-related marketing is not always less favorable than corporate philanthropy : the moderating role of self-construal
Chen, Zengxiang
;
Huang, Yunhui
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 868-880
Persistent link: https://www.econbiz.de/10011634090
Saved in:
3
How does regulatory monitoring of
cause
marketing affect firm behavior and donations to charity?
Kopalle, Praveen K.
;
Krishna, Aradhna
;
Rajan, Uday
;
Wang, Yu
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 947-966
Persistent link: https://www.econbiz.de/10013399706
Saved in:
4
How much to give? : the effect of donation size on tactical and strategic success in
cause
-related marketing
Müller, Sarah S.
;
Fries, Anne
;
Gedenk, Karen
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10010400705
Saved in:
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