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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Consumer behaviour
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Stremersch, Stefan
32
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Eliashberg, Jehoshua
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
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Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
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The current digest of the post-Soviet press
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Physica A: Statistical Mechanics and its Applications
18,446
Fortune
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Chemical marketing reporter
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The American economic review
17,699
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16,708
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16,378
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15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
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14,769
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14,708
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OLC EcoSci
859
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853
USB Cologne (EcoSocSci)
3
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221
Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel
;
Bigné Alcañiz, J. Enrique
;
Zhang, Jie
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10012494688
Saved in:
222
When do loyalty programs work? : the moderating role of design, retailer-strategy, and country characteristics
Bombaij, Nick J. F.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 175-195
Persistent link: https://www.econbiz.de/10012288658
Saved in:
223
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
224
Advertising spending patterns and competitor impact
Gijsenberg, Maarten J.
;
Nijs, Vincent R.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 232-250
Persistent link: https://www.econbiz.de/10012063325
Saved in:
225
Aesthetically (dis)pleasing visuals : a dual pathway to empathy and prosocial behavior
Grinstein, Amir
;
Hagtvedt, Henrik
;
Kronrod, Ann
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10012016492
Saved in:
226
Branding in the era of digital (dis)intermediation
Gielens, Katrijn
;
Steenkamp, Jan-Benedict E. M.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10012134258
Saved in:
227
Capturing digital experience : the method of screencast videography
Kawaf, Fatema
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10012063317
Saved in:
228
Comparing automated text classification methods
Hartmann, Jochen
;
Huppertz, Juliana
;
Schamp, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 20-38
Persistent link: https://www.econbiz.de/10012016489
Saved in:
229
Competing with co-created products
Cohen-Vernik, Dinah
;
Pazgal, Amit I.
;
Syam, Niladri B.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10012016491
Saved in:
230
Counter-arguing as barriers to environmentally motivated consumption reduction : a multi-country study
Lasarov, Wassili
;
Mai, Robert
;
García-de-Frutos, Nieves
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 281-305
Persistent link: https://www.econbiz.de/10012063329
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