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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Baek, Minjung"
~person:"Ko, Eunju"
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Search: subject:"Fashion"
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Fashion
13
Mode
13
Consumer behaviour
11
Konsumentenverhalten
11
Luxury goods
6
Luxusgüter
6
Brand management
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Bekleidungsindustrie
3
Beziehungsmarketing
3
Clothing industry
3
Internet marketing
3
Nachhaltiger Konsum
3
Nachhaltigkeit
3
Online-Marketing
3
Relationship marketing
3
Social Web
3
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3
Sustainability
3
Sustainable consumption
3
Sustainable fashion
3
Textile distribution
3
Textilhandel
3
Balance theory
2
Customer equity
2
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2
Fashion industry
2
Kundenwert
2
Luxury brands
2
ASMR marketing
1
Anterior cingulate cortex
1
Archetype
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1
Bilateral lingual gyri
1
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1
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1
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13
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Baek, Minjung
Ko, Eunju
Kim, Kyung Hoon
5
Goworek, Helen
3
Kim, Hye-yŏng
3
Seo, Yuri
3
Caniato, Federico
2
Caridi, Maria
2
Castelli, Cecilia Maria
2
Chae, Heeju
2
Cooper, Tim
2
Del Giudice, Manlio
2
Dwivedi, Yogesh Kumar
2
Han, Jinghe
2
Haug, Anders
2
Hjort, Klas
2
Jain, Geetika
2
Jung, Jaesuk
2
Kim, Sang Jin
2
Lantz, Björn
2
Megehee, Carol M.
2
Moon, Hakil
2
Moore, Christopher
2
Moore, Christopher M.
2
Oxborrow, Lynn
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2
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Śrīvāstava, Arcanā
2
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1
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1
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1
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1
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1
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1
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International journal of retail & distribution management
Journal of business research : JBR
Technological forecasting & social change : an international journal
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
4
Journal of Business Research
2
Journal of global fashion marketing : JGfM
2
Advances in culture, tourism and hospitality research
1
Emerald insight
1
European management journal
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International marketing review
1
Psychology & marketing
1
Tourism sensemaking : strategies to give meaning to experience
1
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ECONIS (ZBW)
13
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13
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date (oldest first)
1
In search of the next nexus : a maturing field for
fashion
research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
2
How to "Nudge" your consumers toward sustainable
fashion
consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
3
Storyscaping in
fashion
brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
4
Consumer experiences of virtual reality : insights from VR luxury brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
5
Staging luxury experiences for understanding sustainable
fashion
consumption : a balance theory application
Han, Jinghe
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
74
(
2017
),
pp. 162-167
Persistent link: https://www.econbiz.de/10011675566
Saved in:
6
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
7
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury
fashion
brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
8
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
9
Fashion
's role in visualizing physical and psychological transformations in movies
Choi, Hyeonyoung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2911-2918
Persistent link: https://www.econbiz.de/10010235280
Saved in:
10
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
1
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