Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Heeju Chae, Eunju Ko (Yonsei University, Republic of Korea)
| Year of publication: |
September 2016
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|---|---|
| Authors: | Chae, Heeju ; Ko, Eunju |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 9, p. 3804-3812
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| Subject: | Customer social participation | Customer equity | Global fashion brand | Social media service (SNS) | Trust | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Mode | Fashion | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Online-Marketing | Internet marketing |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Corrigendum enthalten in: Volume 71, February 2017, Seite 164 |
| Other identifiers: | 10.1016/j.jbusres.2015.12.072 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011515266