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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of marketing"
~subject:"Brand management"
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Brand management
Consumer behaviour
582
Konsumentenverhalten
582
Einzelhandel
138
Retail trade
138
Beziehungsmarketing
99
Relationship marketing
99
Markenführung
80
Online retailing
76
Online-Handel
76
Brand image
72
Markenimage
72
USA
50
United States
50
Internet marketing
44
Online-Marketing
44
Brand
41
Food retailing
40
Lebensmitteleinzelhandel
40
Markenartikel
40
Customer satisfaction
38
Kundenzufriedenheit
38
Marketing management
37
Marketingmanagement
37
E-commerce
36
Electronic Commerce
36
Social Web
35
Social web
35
Dienstleistungsqualität
30
Service quality
30
Ladengestaltung
29
Store design
29
Handelsmarke
28
Preismanagement
28
Pricing strategy
28
Store brand
28
Sales promotion
25
Verkaufsförderung
25
Distribution channel
24
Vertriebsweg
24
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1
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English
80
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Diallo, Mbaye Fall
3
Ailawadi, Kusum L.
2
Brooks, Gillian
2
Cliquet, Gérard
2
Dahl, Darren W.
2
Fuchs, Christoph
2
Kwak, Hyokjin
2
Loureiro, Sandra Maria Correia
2
MacInnis, Deborah J.
2
Puzakova, Marina
2
Swaminathan, Vanitha
2
Walker Reczek, Rebecca
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Albinsson, Pia A.
1
Angle, Justin
1
Arrigo, Elisa
1
Aurier, Philippe
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Basuroy, Suman
1
Batra, Rajeev
1
Behe, Bridget K.
1
Bezaz, Nora
1
Bezençon, Valéry
1
Biraglia, Alessandro
1
Bitner, Mary Jo
1
Bleier, Alexander
1
Bodur, H. Onur
1
Borch Münster, Mia
1
Borraz, Stéphane
1
Botschen, Guenther
1
Brasel, S. Adam
1
Breiner, Florian
1
Breugelmans, Els
1
Brown, Stephen Walter
1
Calvo-Porral, Cristina
1
Carlson, Brad D.
1
Carlson, Kurt
1
Carson, Stephen J.
1
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International journal of retail & distribution management
Journal of marketing
Journal of business research : JBR
410
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of promotion management : JPM
47
SpringerLink / Bücher
47
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
35
Journal of international marketing
35
Journal of Islamic marketing
34
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
80
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80
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
4
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
5
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
6
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
7
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
8
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
9
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
10
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
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