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~isPartOf:"International journal of retail & distribution management"
~person:"Geigenmueller, Anja"
~subject:"Brand image"
~subject:"United States"
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Do shopping events promote retail brands?
Leischnig, Alexander
;
Schwertfeger, Marko
; …
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 619-634
Persistent link: https://www.econbiz.de/10009273250
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