Do shopping events promote retail brands?
Alexander Leischnig, Marko Schwertfeger and Anja Geigenmueller
| Year of publication: |
2011
|
|---|---|
| Authors: | Leischnig, Alexander ; Schwertfeger, Marko ; Geigenmueller, Anja |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 39.2011, 8, p. 619-634
|
| Subject: | Event-Marketing | Event marketing | Einzelhandel | Retail trade | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009273250