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~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand image"
~subject:"Online-Marketing"
~subject:"Werbung"
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Brand image
Online-Marketing
Werbung
Distribution channel
201
Vertriebsweg
201
Consumer behaviour
116
Konsumentenverhalten
116
Einzelhandel
103
Retail trade
103
Online retailing
74
Online-Handel
74
E-commerce
50
Electronic Commerce
50
Beziehungsmarketing
46
Relationship marketing
46
Internet marketing
24
Marketing management
24
Marketingmanagement
24
Customer satisfaction
21
Kundenzufriedenheit
21
Lieferantenmanagement
19
Preismanagement
19
Pricing strategy
19
Supplier relationship management
19
Game theory
18
Lieferkette
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Spieltheorie
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Supply chain
18
Multichannel strategy
14
Multikanalvertrieb
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Theorie
12
Theory
12
Dienstleistungsqualität
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Markenimage
11
Service quality
11
Advertising
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Channel integration
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Internet
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38
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Yan, Ruiliang
5
Pei, Zhi
4
Martín Herrán, Guiomar
3
Sigué, Simon Pierre
3
Choi, Jeonghye
2
Hu, Da-Chian
2
Liao, Shu-Hsien
2
Toufaily, Elissar
2
Alavi, Sascha
1
Baier, Daniel
1
Banerjee, Somnath
1
Bargoni, Augusto
1
Bezes, Christophe
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Bhardwaj, Pradeep
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Cao, Zixia
1
Davis, Robert
1
De Giovanni, Pietro
1
Fang, Yi-Wen
1
Habel, Johannes
1
Han, Jin K.
1
Han, Sangman
1
Im, Il
1
Jabeen, Fauzia
1
Jung, Sung In
1
Karray, Salma
1
Khorshidvand, Behrooz
1
Kim, Changju
1
Kim, Jikyung
1
Kim, Jikyung Jeanne
1
Kim, Mijeong
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1
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1
Kim, Sookhyun
1
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1
Klaus, Philipp
1
Kliestik, Tomas
1
Kwon, Wi-suk
1
Ladhari, Riadh
1
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1
Lee, Jung Won
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International journal of retail and distribution management
Journal of business research : JBR
Journal of retailing and consumer services
Journal of retailing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
European journal of operational research : EJOR
6
Journal of marketing research : JMR
5
IMA journal of management mathematics
4
International game theory review
4
International journal of retail & distribution management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Marketing intelligence & planning
4
International journal of electronic marketing and retailing : IJEMR
3
International journal of production research
3
International marketing review
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Omega : the international journal of management science
3
SpringerLink / Bücher
3
Working paper
3
Baltic Journal of Economic Studies
2
Business horizons
2
Electronic commerce research
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of internet marketing and advertising : IJIMA
2
International journal of production economics
2
Journal of industrial engineering and management : JIEM
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of media business studies
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Journal of the Operational Research Society
2
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Multichannel-Management
2
Quantitative marketing and economics : QME
2
The journal of business & industrial marketing
2
Transportation research / E : an international journal
2
African journal of science, technology, innovation & development : AJSTID
1
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ECONIS (ZBW)
38
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1
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
2
Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel
Liao, Shu-Hsien
;
Hu, Da-Chian
;
Liu, Hui-Ling
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 341-354
Persistent link: https://www.econbiz.de/10014513281
Saved in:
3
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
4
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
5
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
6
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
7
Repurchase intention in a physical store : moderated mediating role of electronic word-of-mouth
Liao, Shu-Hsien
;
Hu, Da-Chian
;
Fang, Yi-Wen
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 205-219
Persistent link: https://www.econbiz.de/10013552697
Saved in:
8
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
9
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
10
Do online sales channels save brands of global companies from consumer boycotts? : a geographical analysis
Kim, Changju
;
Kim, Woonho
;
Nakami, Shinya
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013366372
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