Repurchase intention in a physical store : moderated mediating role of electronic word-of-mouth
Year of publication: |
2023
|
---|---|
Authors: | Liao, Shu-Hsien ; Hu, Da-Chian ; Fang, Yi-Wen |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 2, p. 205-219
|
Subject: | Channel brand image | Electronic word-of-mouth | Moderated mediation model | Perceived value | Repurchase intention | Store image | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Vertriebsweg | Distribution channel | Firmenimage | Corporate reputation | Einzelhandel | Retail trade |
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