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~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Psychology & marketing"
~person:"Bigné Alcañiz, J. Enrique"
~subject:"Consumer behaviour"
~subject:"Lieferkette"
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
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