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~isPartOf:"International journal of sport finance"
~subject:"Commercial television"
~subject:"Product placement"
~subject:"Rundfunkpolitik"
~subject:"Television advertising"
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Search: subject_exact:"Fernsehformat"
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Commercial television
Product placement
Rundfunkpolitik
Television advertising
Fernsehprogramm
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Television programme
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Football
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Fußball
5
Professional sports
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Profisport
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Fernsehen
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Television
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International journal of sport finance
The journal of media economics
10
Journal of advertising research
8
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
8
International journal of advertising : the quarterly review of marketing communications
6
Discussion paper / Centre for Economic Policy Research
4
Journal of advertising : official publication of the American Academy of Advertising
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Engaging consumers through branded entertainment and convergent media
3
European journal of marketing : EJM
3
Journal of marketing communications
3
Prometheus : critical studies in innovation
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Psychology & marketing
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
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Tourism management : research, policies, practice
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HWWA-Report
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IFN working paper
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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International journal of advertising : the review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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JMM : the international journal on media management
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Schriften zur Medienwirtschaft und zum Medienmanagement
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
A BFI book
1
A Bantam book
1
Advertising in new formats and media : current research and implications for marketers
1
Arts and the market
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Bamberger betriebswirtschaftliche Beiträge
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Bridging the gap between advertising academia and practice
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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CORE discussion paper : DP
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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The role of tournament relevance for football matches on free-to-air television
Gasparetto, Thadeu
;
Barajas, Angel
- In:
International journal of sport finance
15
(
2020
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10012595556
Saved in:
2
Factors determining TV soccer viewing : does uncertainty of outcome really matter?
Pérez, Leví
;
Puente, Víctor
;
Rodríguez, Plácido
- In:
International journal of sport finance
12
(
2017
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011702891
Saved in:
3
Can advertising make free-to-air broadcasting more profitable than pay-TV?
Kesenne, Stefan
- In:
International journal of sport finance
7
(
2012
)
4
,
pp. 358-364
Persistent link: https://www.econbiz.de/10009693649
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