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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Scandinavian journal of management"
~subject:"Brand management"
~subject:"Markenführung"
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International journal of sport management and marketing : IJSMM
Scandinavian journal of management
The journal of brand management : an international journal
26
Journal of business research : JBR
18
SpringerLink / Bücher
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The journal of product & brand management
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European journal of marketing : EJM
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of world business : JWB
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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Handbook of research on driving industrial competitiveness with innovative design principles
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Marken und Start-ups : Markenmanagement und Kommunikation bei Unternehmensgründungen
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Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
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The silver bullet of branding : fantasies and practices of organizational identity work in organizational identity change process
Frandsen, Sanne
- In:
Scandinavian journal of management
33
(
2017
)
4
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011782468
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The construction and controlling effect of a moral brand
Jeanes, Emma L.
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 163-172
Persistent link: https://www.econbiz.de/10009758007
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